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AI Saved You Time. Your Boss Noticed.
How efficiency gains became workload increases, and nobody adjusted the headcount.
Feb 17
•
Pedro Dias
2
The Competence Cliff
AI is automating the grunt work that made senior practitioners senior. Nobody's asking where the next generation of experts comes from.
Feb 10
•
Pedro Dias
2
1
Stop Learning SEO. Start Learning SEO
The best SEO education doesn't mention SEO once.
Feb 3
•
Pedro Dias
14
3
1
January 2026
The Accountability Vacuum
When you replace headcount with API calls, who explains what went wrong?
Jan 27
•
Pedro Dias
7
4
1
The Universal Commerce Protocol: When Structured Data Gets a Rebrand
Structured data requirements haven't changed. The framing that makes retailers care about them has.
Jan 20
•
Pedro Dias
2
1
Publishing Everything Is a Terrible Business Strategy
The traffic bargain was a lucky externality, not a contract. It's time to stop mourning it.
Jan 12
•
Pedro Dias
2
1
The State of Search & AI: 2025 Usage and 2026 Predictions
What actually matters when machines do the searching
Jan 5
•
Pedro Dias
5
2
December 2025
The AI Visibility Mirage: You're Not Ranking, You're Gambling
On AI visibility metrics, the incentive crisis for creators, and why optimizing for stochastic token prediction is gambling, not strategy.
Dec 1, 2025
•
Pedro Dias
November 2025
Your AI Strategy Isn’t a Strategy — It’s SEO With a Rebrand
The real opportunity isn't a new acronym. It's embedding discoverability into how your organisation operates.
Nov 25, 2025
•
Pedro Dias
1
1
May 2018
What SEO fixes, and what it doesn’t
Although SEO is an area with multiple ideologies in parallel, there is a distorted perception of which problems can be fixed with SEO and which can’t.
May 8, 2018
•
Pedro Dias
March 2017
Your 404 Obsession is Probably Wasting Your Time
The errors everyone panics about and almost nobody handles correctly—they're not hurting your rankings. But some of them are still your problem
Mar 10, 2017
•
Pedro Dias
2
1
June 2016
Google RankBrain, Artificial Intelligence and SEO
RankBrain is a form of artificial intelligence that Google is using to serve better search results and answers to its users.
Jun 2, 2016
•
Pedro Dias
1
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