Publishing Everything Is a Terrible Business Strategy

The traffic bargain was a lucky externality, not a contract. It's time to stop mourning it.

Jan 12 • Pedro Dias

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The State of Search & AI: 2025 Usage and 2026 Predictions

What actually matters when machines do the searching

Jan 5 • Pedro Dias

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December 2025

The AI Visibility Mirage: You're Not Ranking, You're Gambling

On AI visibility metrics, the incentive crisis for creators, and why optimizing for stochastic token prediction is gambling, not strategy.

Dec 1, 2025 • Pedro Dias

November 2025

Your AI Strategy Isn’t a Strategy — It’s SEO With a Rebrand

The real opportunity isn't a new acronym. It's embedding discoverability into how your organisation operates.

Nov 25, 2025 • Pedro Dias

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May 2018

What SEO fixes, and what it doesn’t

Although SEO is an area with multiple ideologies in parallel, there is a distorted perception of which problems can be fixed with SEO and which can’t.

May 8, 2018 • Pedro Dias

March 2017

June 2016

Google RankBrain, Artificial Intelligence and SEO

RankBrain is a form of artificial intelligence that Google is using to serve better search results and answers to its users.

Jun 2, 2016 • Pedro Dias

March 2016

August 2015

SEO Forecasting, or The Drama of the SEO Fortuneteller

It amazes me how much SEOs like to show-off. Entering ego wars and, ultimately, end up making fools of themselves. I want to believe we can all do…

Aug 18, 2015 • Pedro Dias

January 2013

Stop Panicking Over Bounce Rate: The Myths, The Math, and The Truth

Poor bounce rate, it turned into the metric that everyone learned to hate without really knowing why.

Jan 14, 2013 • Pedro Dias