AI Saved You Time. Your Boss Noticed.

How efficiency gains became workload increases, and nobody adjusted the headcount.

Feb 17 • Pedro Dias

2

The Competence Cliff

AI is automating the grunt work that made senior practitioners senior. Nobody's asking where the next generation of experts comes from.

Feb 10 • Pedro Dias

2

1

Stop Learning SEO. Start Learning SEO

The best SEO education doesn't mention SEO once.

Feb 3 • Pedro Dias

14

3

1

January 2026

The Accountability Vacuum

When you replace headcount with API calls, who explains what went wrong?

Jan 27 • Pedro Dias

7

4

1

The Universal Commerce Protocol: When Structured Data Gets a Rebrand

Structured data requirements haven't changed. The framing that makes retailers care about them has.

Jan 20 • Pedro Dias

2

1

Publishing Everything Is a Terrible Business Strategy

The traffic bargain was a lucky externality, not a contract. It's time to stop mourning it.

Jan 12 • Pedro Dias

2

1

The State of Search & AI: 2025 Usage and 2026 Predictions

What actually matters when machines do the searching

Jan 5 • Pedro Dias

5

2

December 2025

The AI Visibility Mirage: You're Not Ranking, You're Gambling

On AI visibility metrics, the incentive crisis for creators, and why optimizing for stochastic token prediction is gambling, not strategy.

Dec 1, 2025 • Pedro Dias

November 2025

Your AI Strategy Isn’t a Strategy — It’s SEO With a Rebrand

The real opportunity isn't a new acronym. It's embedding discoverability into how your organisation operates.

Nov 25, 2025 • Pedro Dias

1

1

May 2018

What SEO fixes, and what it doesn’t

Although SEO is an area with multiple ideologies in parallel, there is a distorted perception of which problems can be fixed with SEO and which can’t.

May 8, 2018 • Pedro Dias

March 2017

June 2016

Google RankBrain, Artificial Intelligence and SEO

RankBrain is a form of artificial intelligence that Google is using to serve better search results and answers to its users.

Jun 2, 2016 • Pedro Dias

1