Mt stupid Has a Pricing Page

The closer you get to the model, the less confident you have to be. The further out you sit, the more you can charge for certainty.

May 17 • Pedro Dias

17

1

4

The Whole Point Was the Mess

LLMs read unstructured language by design. The GEO/AEO playbook is SEO best practices repackaged as novelty.

May 5 • Pedro Dias

38

2

4

April 2026

Filed Under Marketing. Sitting in the wrong room.

SEO's "dark art" reputation isn't a perception problem. It's a twenty-year filing error.

Apr 28 • Pedro Dias

10

3

1

The Ouroboros Learned to Cite Itself

Everyone’s been watching the wrong pipe. The synthetic content is already in the retrieval layer, and the answer engines are laundering it as fact.

Apr 21 • Pedro Dias

16

2

5

GEO Was Invented on Sand Hill Road

How an investment thesis became an industry category, a blog post became a “leaked memo,” and SEO professionals became the marketing department for…

Apr 7 • Pedro Dias

14

4

2

March 2026

Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks.

42% of organic traffic gone. The industry's two responses are a hallucinated dashboard and a five-year plan.

Mar 24 • Pedro Dias

6

1

Authentic Human Conversation™

Reddit is suing people for reading Google. It's selling user content it doesn't own for $130 million a year. And the product is mostly bots now. Other…

Mar 17 • Pedro Dias

6

You’re Not Scaling Content. You’re Scaling Disappointment.

The tools keep changing. The wall they crash into doesn’t.

Mar 10 • Pedro Dias

10

1

February 2026

AI Saved You Time. Your Boss Noticed.

How efficiency gains became workload increases, and nobody adjusted the headcount.

Feb 17 • Pedro Dias

3

The Competence Cliff

AI is automating the grunt work that made senior practitioners senior. Nobody's asking where the next generation of experts comes from.

Feb 10 • Pedro Dias

3

1

Stop Learning SEO. Start Learning SEO

The best SEO education doesn't mention SEO once.

Feb 3 • Pedro Dias

35

5

2

January 2026

The Accountability Vacuum

When you replace headcount with API calls, who explains what went wrong?

Jan 27 • Pedro Dias

7

4

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